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Item #:
78908727
Strategic Marketing Planning Workbook: from Value Prop Interactive (Paperback)
Item #:
78908727
IQD 95934
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The Strategic Marketing Planning Workbook gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy
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What Stands Out
Comprehensive Framework
Offers an all-in-one strategic marketing planning framework, guiding users through each step to develop effective value propositions tailored to their specific audience.
Interactive Tools
Includes interactive tools that enhance user engagement and facilitate collaborative brainstorming, ensuring teams can create dynamic marketing strategies together.
Practical Templates
Provides easily customizable templates that streamline the planning process, saving time while ensuring that all critical elements are covered for successful marketing execution.
Product Details
- Provides critical questions and space for answers to plan and carry out a powerful marketing strategy
- Based on the Value Prop Method - a go-to-market process and methodology developed from the input of nearly 100 businesses
- Complements the Accelerator(TM) Online Strategic Marketing Planning Platform and live training
- Includes guidance on defining ideal customer, influencing market, competitor-proofing business, creating a killer 'I3' Value Proposition, pricing, message development, market entry strategy, and executing marketing program
- Includes one year of access to Accelerator(TM) Online
- For more information on live training options and other services, visit http://www.valueprop.com
| Book format | Paperback |
| Edition | Standard Edition |
| Pages | 228 |
| Language | English |
| Brand | Rachel Stephan Simko; Gillian Chick; Lauren Sell |
| Pub date | 2014-01-01 |
| Author | Rachel Stephan Simko; Gillian Chick; Lauren Sell |
| Genre | Business & Investing |
| Bisac subject heading | Strategic Planning |
| Number in series | 1 |
| Dimensions | 9.00 x 6.00 x 1.50 in (22.9 x 15.2 x 3.8 cm) |
| Age group | Adult |
| Original languages | English |
Who Should Buy?
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Marketing Professionals
Ideal for marketers looking to enhance their strategic planning skills and boost campaign effectiveness through structured methodologies.
-
Business Students
Helpful for students studying marketing, providing practical insights and frameworks for academic projects and future careers.
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Small Business Owners
Supports small business owners in creating actionable marketing strategies tailored to their unique value propositions and market positions.
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Advanced Marketers
Not suitable for highly experienced marketers seeking advanced strategies, as it may lack depth for their expertise level.
Product Description
About This Item
Introducing the Strategic Marketing Planning Workbook: Your Ultimate Guide to Success in the World of Ecommerce Are you ready to take your ecommerce business to the next level? Look no further than the Strategic Marketing Planning Workbook, the ultimate tool for creating a winning marketing strategy. Designed specifically for ecommerce businesses, this workbook is packed with valuable insights and interactive exercises that will help you develop a solid marketing plan that drives results. In today's competitive online marketplace, having a well-defined marketing strategy is essential. And that's exactly what this workbook will help you achieve.
Whether you're a seasoned ecommerce veteran or just starting out, this workbook will take you step-by-step through the process of creating a strategic marketing plan that aligns with your business goals. One of the key components of a successful marketing strategy is understanding your value proposition. The workbook will guide you through the process of identifying and refining your unique value proposition, helping you differentiate your brand from the competition. With a strong value proposition, you'll be able to effectively communicate the benefits of your products or services to your target audience, increasing their likelihood of making a purchase. But the Strategic Marketing Planning Workbook doesn't stop there.
It also offers interactive exercises and worksheets that allow you to apply what you've learned to your own ecommerce business. By completing these exercises, you'll gain a deeper understanding of your target audience, competitor analysis, and effective marketing channels. You'll also have the opportunity to brainstorm creative marketing ideas and develop a comprehensive marketing plan that covers all aspects of your business. Why choose the Strategic Marketing Planning Workbook? Because it's more than just a guide - it's a comprehensive tool that empowers you to take control of your ecommerce marketing strategy.
With its interactive nature and practical exercises, this workbook will help you create a solid foundation for your marketing efforts, ensuring that every dollar you invest in promotions and campaigns generates maximum returns. Don't miss out on the opportunity to supercharge your ecommerce business with a strategic marketing plan that actually works. Order your copy of the Strategic Marketing Planning Workbook today and unlock the potential of your online store. Get ready to drive more traffic, convert more customers, and achieve your business goals like never before.
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Customer Questions & Answers
-
Question:
What is included with the purchase of this workbook?
Answer: One year of access to Accelerator(TM) Online. -
Question:
How can I activate my Accelerator(TM) Online account?
Answer: Forward your order confirmation to [email protected] -
Question:
Where can I learn more about live training options and other services?
Answer: Visit us at http://www.valueprop.com
Rachel Stephan Simko; Gillian Chick; Lauren Sell Strategic Planning Books Editorial Review
The Strategic Marketing Planning Workbook: from Value Prop Interactive (Paperback) is an insightful resource tailored for adults engaged in business and investing. This 228-page workbook, authored by Rachel Stephan Simko, Gillian Chick, and Lauren Sell, is structured for easy navigation with its standard edition layout. The workbook is designed to enhance your strategic planning efforts, making complex theories accessible and actionable. Readers appreciate its practical approach, which combines essential marketing concepts with interactive content aimed at improving strategic thinking skills. The dimensions of this book, 9.00 x 6.00 x 1.50 inches, make it convenient to handle, whether at the office or home, thus serving as a valuable tool for professionals seeking to refine their marketing strategies.
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Pros
- Well-structured content for strategic planning
- Interactive elements engaging for users
- Convenient size for easy handling
- Comprehensive guide for business professionals
- Authored by experienced marketing experts
Cons
- No digital edition available for e-reading
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IQD 95934
Order now and get it around Friday, October 16
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Only 5 items left in stock.
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Features & Benefits
- Provides knowledge and critical questions for planning and executing a powerful marketing strategy
- Includes space for your answers
- Complements the Accelerator(TM) Online Strategic Marketing Planning Platform
- Shows how to go-to-market faster with a FlightPlan(TM)
- Helps define and design your ideal customer
- Assists in competitor-proofing your business
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